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Case studies

Selected work

This portfolio showcases a selection of work spanning both agency and e-commerce experience.

Within the agency context, there are examples of strategic marketing campaigns, creative execution, and UX/UI design, demonstrating my ability to drive impactful changes and results.

In the e-commerce domain, the focus shifts to optimising online shopping experiences, general journey improvement, increasing conversions, and leveraging data-driven insights via Contentsquare, Monetate and Google Analytics to fuel commercial growth.

These projects highlight my versatility and adaptability in navigating diverse business challenges and delivering measurable success.

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Nottingham Girls’ High School
Nottingham Girls’ High SchoolAgency

Nottingham Girls’ High School

Cultivating a more inclusive and contemporary image to bridge the gap between private school identities and evolving expectations of modern families
Cadent Gas
Cadent GasAgency

Cadent Gas

Reshaping public perception: a new marketing campaign for a traditional utility company