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Case studies

Selected work

This portfolio showcases a selection of work spanning both agency and e-commerce experience.

Within the agency context, there are examples of strategic marketing campaigns, creative execution, and UX/UI design, demonstrating my ability to drive impactful changes and results.

In the e-commerce domain, the focus shifts to optimising online shopping experiences, general journey improvements, increasing conversions, and leveraging data-driven insights via Contentsquare, Monetate and Google Analytics to fuel commercial growth.

These projects highlight my versatility and adaptability in navigating diverse business challenges and delivering measurable success.

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Hallam Agency
Hallam agency main logo
Hallam AgencyAgency

Hallam Agency

Hallam's 20-year-old marketing brand needed a digital refresh
PDP Recommendations
pdp strategy
PDP RecommendationseCommerce

PDP Recommendations

Driving revenue by tweaking the product recommendations strategy
Rationel
rationel photography brief
RationelAgency

Rationel

Revitalising a Danish manufactures UK market, with a minimalist aesthetic
Cadent Gas
candid image of a cadent gas van
Cadent GasAgency

Cadent Gas

Reshaping public perception: a new marketing campaign for a traditional utility company
Lightbox on Checkout Logo
design of a Lightbox asking if the user wants to leave the checkout
Lightbox on Checkout LogoeCommerce

Lightbox on Checkout Logo

Using an exit intent lightbox message to reduce cart abandonment
Showing values on sale items
desktop design showing money saved on sale items
Showing values on sale itemseCommerce

Showing values on sale items

Displaying a percentage and monetary value saved on sale items
Notts Girls’ High School
portrait of student learning
Notts Girls’ High SchoolAgency

Notts Girls’ High School

Cultivating an inclusive contemporary image for modern families
Spengle
image of a bike featuring spangle wheels in a warehouse
SpengleAgency

Spengle

A new design of core templates including the homepage and product page